Global Marketplace Optimal Pricing Studio
Profit-maximizing price for every listing across 34 global marketplaces (Amazon US/UK/DE/FR/IT/ES/NL/SE/PL/TR/JP/IN/AE/SA/SG/AU/CA/MX/BR, eBay, Walmart, Shopify, Etsy, Mercado Libre MX/BR, Rakuten, AliExpress, Cdiscount, Allegro, Flipkart, Noon, Coupang, Trendyol, Tmall). Extends the Lerner rule to include ad-valorem referral commissions, VAT, and per-unit fulfillment fees: p* = (c + f_ful)/(1 − τ − f_ref) · η/(η−1). Currency, fees, and VAT default to each marketplace's public seller-fee schedule and are editable per listing.
Multi-marketplace view: values summed to USD at each row's FX rate. Select a single marketplace above to see native-currency KPIs.
| Marketplace | Region | Listings | Revenue (curr) | Revenue (opt) | Profit (curr) | Profit (opt) | Profit (opt, USD) |
|---|---|---|---|---|---|---|---|
| AliExpress | Global | 1 | $340,200.00 | $410,822.19 | $147,234.00 | $151,032.57 | $151,032.57 |
| Shopify (DTC) | Global | 1 | $47,475.00 | $58,026.70 | $31,758.22 | $33,053.49 | $33,053.49 |
| eBay US | North America | 1 | $64,478.50 | $60,680.69 | $28,871.62 | $29,001.01 | $29,001.01 |
| Coupang Korea | APAC | 1 | ₩116,100,000 | ₩120,176,641.4 | ₩38,719,000 | ₩38,758,144.46 | $27,905.86 |
| Amazon US | North America | 1 | $59,988.00 | $70,889.03 | $24,389.80 | $24,906.53 | $24,906.53 |
| Amazon Japan | APAC | 1 | ¥9,590,400 | ¥8,600,970.42 | ¥2,866,800 | ¥2,902,149.01 | $19,444.40 |
| Amazon Australia | APAC | 1 | A$63,968.00 | A$72,141.48 | A$25,248.00 | A$25,564.81 | $16,872.78 |
| Amazon France | Europe | 1 | €55,490.00 | €38,321.47 | €10,615.50 | €14,402.33 | $15,554.51 |
| Amazon Germany | Europe | 1 | €51,480.00 | €35,212.10 | €9,282.80 | €12,081.57 | $13,048.10 |
| Amazon UK | Europe | 1 | £38,493.00 | £36,090.67 | £8,810.45 | £8,842.67 | $11,141.76 |
| Amazon UAE | MENA | 1 | AED 110,600.00 | AED 159,157.35 | AED 37,780.00 | AED 40,772.86 | $11,090.22 |
| Walmart US | North America | 1 | $17,486.00 | $17,486.00 | $9,763.10 | $9,763.10 | $9,763.10 |
| Mercado Libre MX | LATAM | 1 | MX$539,280.00 | MX$463,810.74 | MX$138,410.40 | MX$141,859.68 | $7,802.28 |
| Mercado Libre BR | LATAM | 1 | R$122,550.00 | R$98,321.98 | R$34,996.00 | R$37,950.43 | $7,210.58 |
| Amazon India | APAC | 1 | ₹1,116,800.00 | ₹1,121,082.58 | ₹266,256.00 | ₹266,259.05 | $3,195.11 |
| Rakuten Japan | APAC | 1 | ¥1,227,600 | ¥1,133,297.92 | ¥453,680 | ¥457,178.07 | $3,063.09 |
| Listing | Marketplace | Category | Ref% | Ful fee | VAT | Cost c | η | Current p | Optimal p* | Chosen p | Q(p) | Revenue | Total cost | Profit | Margin | Δ Profit | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
B08N5WRWNW | 1,598 | $70,889.03 | $45,982.50 | $24,906.53 | 35.4% | 2.1% | |||||||||||
B09B8V1LZ3 | 630 | £36,090.67 | £27,248.00 | £8,842.67 | 25.0% | 0.4% | |||||||||||
B07FZ8S74R | 233 | €35,212.10 | €23,130.53 | €12,081.57 | 34.7% | 30.2% | |||||||||||
B0BDHB9Y8H | 393 | ¥8,600,970.42 | ¥5,698,821.41 | ¥2,902,149.01 | 34.1% | 1.2% | |||||||||||
B08P2H5LW2 | 3,219 | ₹1,121,082.58 | ₹854,823.54 | ₹266,259.05 | 23.9% | 0.0% | |||||||||||
B07VGRJDFY | 2,396 | AED 159,157.35 | AED 118,384.49 | AED 40,772.86 | 25.8% | 7.9% | |||||||||||
B01LTHP2ZK | 126 | €38,321.47 | €23,919.15 | €14,402.33 | 38.2% | 35.7% | |||||||||||
B08DFPV5Y2 | 805 | A$72,141.48 | A$46,576.66 | A$25,564.81 | 35.7% | 1.3% | |||||||||||
B00365DABC | η≤1 or fee≥1 | 1,400 | $17,486.00 | $7,722.90 | $9,763.10 | — | 0.0% | ||||||||||
B07HFPV3H8 | 4,070 | $58,026.70 | $24,973.22 | $33,053.49 | 57.1% | 4.1% | |||||||||||
B00FLYWNYQ | 546 | MX$463,810.74 | MX$321,951.06 | MX$141,859.68 | 30.9% | 2.5% | |||||||||||
B07QK1G9YB | 375 | $60,680.69 | $31,679.68 | $29,001.01 | 48.1% | 0.4% | |||||||||||
B0GLOBAL01 | 2,465 | $410,822.19 | $259,789.62 | $151,032.57 | 36.8% | 2.6% | |||||||||||
B0BR01ABCD | 556 | R$98,321.98 | R$60,371.55 | R$37,950.43 | 39.4% | 8.4% | |||||||||||
B0KRC001XX | 955 | ₩120,176,641.4 | ₩81,418,496.94 | ₩38,758,144.46 | 32.9% | 0.1% | |||||||||||
B0RAKUTEN01 | 524 | ¥1,133,297.92 | ¥676,119.85 | ¥457,178.07 | 42.1% | 0.8% |
Method. Per-unit profit π(p) = p·(1 − τ − f_ref) − f_ful − c. With iso-elastic demand Q(p) = Q₀·(p/p₀)^(−η) the FOC gives p* = (c + f_ful)/(1 − τ − f_ref) · η/(η−1). Rows are flagged when η ≤ 1 (unbounded optimum) or when marketplace fees + VAT leave a non-positive take rate (1 − τ − f_ref ≤ 0), which makes the rule inapplicable.
Marketplaces. Referral %, per-unit fulfillment fee, and VAT default to each marketplace's published seller-fee schedule (Amazon SP-API, eBay, Walmart, Shopify, Etsy, Mercado Libre, Rakuten, AliExpress, Cdiscount, Allegro, Flipkart, Noon, Coupang, Trendyol, Tmall). Editable per row. FX rates are indicative; override in code or re-import via CSV for treasury-accurate USD roll-ups.